17 Mar 2009

Despite Recession, Social Media Marketing to Rise. Good News for Writers?

During a recession corporate budgets are tightened, workers laid off and those grateful for a job are supposed to increase productivity. It is therefore somewhat of a surprise to see that social media advertising is due to increase, at least according to a new survey released by Forrester Research.

The reasoning behind this increase is that social media advertising is comparatively cheap compared to other forms of marketing. With social networking, blogging and user-generated content as the most popular marketing channels it would seem that there should be an increase in the amount of work for writers, and especially writer-bloggers. However, just below these top three are mobile marketing, online video, widgets and podcasting, meaning that a lot of the image-centred advertising skills will also be in demand.

I think this should encourage those freelance writers who need to make a living to look at writing and blogging contracts rather than just writing on revenue sharing websites. One small warning is whether the assumption that social media is cheap is due to its effectiveness or that social media experts are working for peanuts. I don't think those who badge themselves as professionals come cheaply but with content producers living around the world some sites seem to expect we can live on crumbs. This is where being already active within social media platforms is a distinct advantage.

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